Hard By Heart Agency started because, when booking artists for Club Hard, we discovered many young talent who deeply moved us and created a big impact on us. Club Hard has always aimed to give passionate young artists a platform, but soon it became clear these artists needed more consistent support. That’s how the agency Hard By Heart was born.

​

Our goal is to be a springboard for these young talents, managing every aspect of our artist’s journey from bookings and management to training, marketing and workshops. We want to help them grow into full-fledged artists who can eventually join bigger agencies. ​

​

The name Hard By Heart, which is also the company behind Club Hard and Hard Harder Hardst, reflects our passion for all things "hard." Our agency was founded on this same passion. For us, it’s not about making money; it's about nurturing young talents and witnessing their growth and development. We take pride in preparing our artists for bigger opportunities. 
 

​We select our roster with care, choosing those who have moved us emotionally, both through their music and their personalities. This emotional connection inspires us to support their careers and prepare them for the real world.